Bloomsbury, the publisher, has raised profit forecasts due to the success of Sarah J Maas’s “House of Flame and Shadow”. The book’s “romantasy” genre propelled it to bestseller lists globally. Bloomsbury anticipates pre-tax profits to surpass estimates, driving shares up by 10%. Maas’s rising popularity on social media led to a multi-title deal with the company, reflecting her enduring appeal. Continue reading TikTokers Drive Surge in Popularity of Sarah J Maas’s “romantasy” Novels, Boosting Bloomsbury’s Success.