TikTokers Drive Surge in Popularity of Sarah J Maas’s “romantasy” Novels, Boosting Bloomsbury’s Success.

Bloomsbury, the publisher, has raised profit forecasts due to the success of Sarah J Maas’s “House of Flame and Shadow”. The book’s “romantasy” genre propelled it to bestseller lists globally. Bloomsbury anticipates pre-tax profits to surpass estimates, driving shares up by 10%. Maas’s rising popularity on social media led to a multi-title deal with the company, reflecting her enduring appeal. Continue reading TikTokers Drive Surge in Popularity of Sarah J Maas’s “romantasy” Novels, Boosting Bloomsbury’s Success.

House of Flame and Shadow by Sarah J Maas Reaches Top of the Beatseller Chart

In the UK, the tale of a half-fairy, half-human woman has captured the hearts of readers this week, propelling a novel featuring the hybrid heroine to the top of the bestseller list. “House of Flame and Shadow” by Sarah J Maas, the third installment in the Crescent City series starring Bryce Quinlan, has swiftly become one of the fastest-selling science fiction and fantasy titles since … Continue reading House of Flame and Shadow by Sarah J Maas Reaches Top of the Beatseller Chart

The Harry Potter publisher Bloomsbury has reported record profits despite supply chain issues

Bloomsbury, the book publisher of the Harry Potter franchise, has announced record sales and profits thanks to the popularity of new titles such as Tom Kerridge’s latest cookbook, this despite the ongoing supply chain issues affecting the UK. The company said that the increase in reading during the ongoing Coronavirus pandemic led people to “rediscover the joy of reading,” with fantasy, escapism, and cookery genres … Continue reading The Harry Potter publisher Bloomsbury has reported record profits despite supply chain issues